#Concrete Tough: Are You Tough Enough – Concrete is the foundation for everything we build. Concrete is an integral part of homes, businesses, schools, offices, churches, roads, and bridges. The concrete industry is in need of people who aren’t afraid of hard work. A career in the concrete industry not only pays well but gives individuals the chance to build something that will stand the test of time. Right now, there is a growing need for concrete contractors, equipment operators, ready mix concrete truck drivers and quality control personnel. #ConcreteTough is a Nebraska based workforce recruitment campaign that exposes youth to the concrete construction industry. This message is communicated through participating in various career fairs, concrete 101 programs, and presented to numerous schools on the different careers the concrete Industry offers. Attendees will learn ways that they can incorporate concrete career awareness into their own workforce recruitment efforts.